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Trust, Content Authentication, and Financial Services - White Paper

Simon Erskine Locke & M. Danish Bilal

Protecting companies from reputational and financial risks, clients from fraud, and making communications more trustworthy in the AI age.

In a new white paper we focus on a significant new challenge facing financial institutions in the AI world.

The new paper outlines the challenge of declining trust in content and content authentication as a solution to rebuilding trust.

The paper highlights the growing threat of shadow content; addresses common questions about the technology; and, details a number of potential use cases.

We make the case that protecting companies and clients from shadow content requires a multidisciplinary approach to minimize the impact of these new risks around the ideas of protect, detect and correct.

View and download the paper here: https://www.communicationsmatch.com/uploads/insights/2e/6b/27/022526_trust__content_authentication__and_financial_services_whitepaper.pdf

Content Authentication Adoption Worldwide

U.S. Government Executive Order on AI Content Authentication

In October 2024, President Biden issued an executive order emphasizing watermarking and content authentication to identify AI-generated content. The Department of Commerce is tasked with creating standards and guidelines for detecting synthetic media and authenticating official government content. Federal agencies are expected to lead by example, using these tools to build trust and transparency in communication while encouraging private sector adoption.

The Adobe-led Content Authenticity Initiative (CAI)

The CAI, launched in 2019, has grown to include hundreds of members dedicated to setting standards for digital content authentication. In collaboration with Microsoft and BBC’s Project Origin, CAI has co-developed the Coalition for Content Provenance and Authenticity (C2PA), which offers robust systems to verify the source and history of digital media, countering misinformation and enhancing content trust worldwide