EU AI Act, Content Authentication, and AI Disclosures

In this new white paper: Content Authentication, the EU AI Act, and AI Disclosures, we highlight EU AI Act's transparency obligations under Article 50. These require the disclosure of certain AI-generated or AI-manipulated content distributed in the European Union, subject to specific exemptions.

The Act does not only impact European companies. If you are an organization based in the U.S., Asia or other parts of the world that is targeting European audiences, your content is also subject to these rules, which took effect August 2, 2026.

Content authentication not only builds trust in content and makes it more discoverable, it helps address the EI AI Act's transparency requirements by supporting disclosures that are perceivable by both humans and machines (digital infrastructure).

Importantly, the disclosure process outlined in this paper can also be used to address requirements incorporated into legislation introduced and passed at a State level in the United States, as well as in countries around the world.

The paper provides perspective on the importance of conducting a legal and compliance review of obligations under the rules; the use of content authentication to meet human and machine labeling requirements; the difference between AI company disclosures and those for organizations sharing AI-generated content; and how Tauth Labs' helps companies meet disclosure requirements.

Download the paper here.